HORST?THE MAGAZINE

Privacy Policy

Website Privacy Policy

Introduction

In the following we inform you about the processing of personal data when using our website hoerst-magazin.com. Personal data is all data that can be related to a specific natural person, such as their name or IP address.

contact information

The controller pursuant to Art. 4 (7) of the EU General Data Protection Regulation (GDPR) is sonoro GmbH, Hammer Landstraße 45, Neuss, Germany, email:sonoro. We are legally represented by Marcell Faller.

Our data protection officer can be contacted via heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany, heydata.eu, email: datenschutz@heydata.eu.

Scope of data processing, processing purposes, and legal bases

The scope of data processing, processing purposes, and legal bases are explained in detail below. The following generally serve as legal bases for data processing:

  • Article 6(1)(a) GDPR serves as the legal basis for processing operations for which we obtain consent.
  • Article 6(1)(b) GDPR is the legal basis if the processing of personal data is necessary for the performance of a contract, e.g. if a website visitor purchases a product from us or we perform a service for them. This legal basis also applies to processing that is necessary for pre-contractual measures, such as inquiries about our products or services.
  • Article 6(1)(c) GDPR applies if we fulfill a legal obligation by processing personal data, as may be the case in tax law, for example.
  • Article 6(1)(f) GDPR serves as the legal basis if we can invoke legitimate interests for the processing of personal data, e.g. for cookies that are necessary for the technical operation of our website.

Data processing outside the EEA

To the extent that we transmit data to service providers or other third parties outside the EEA, adequacy decisions of the EU Commission pursuant to Art. 45 Para. 3 GDPR guarantee the security of the data during transmission, where these exist, as is the case, for example, for Great Britain, Canada and Israel.

When data is transferred to service providers in the USA, the legal basis for the data transfer is an adequacy decision of the EU Commission if the service provider has also been certified under the EU US Data Privacy Framework.

In other cases (e.g., if no adequacy decision exists), the legal basis for data transfer is usually, unless we indicate otherwise, standard contractual clauses. These are a set of rules adopted by the EU Commission and part of the contract with the respective third party. According to Art. 46 (2) (b) GDPR, they guarantee the security of data transfer. Many providers have provided contractual guarantees that go beyond the standard contractual clauses and protect the data beyond the standard contractual clauses. These include, for example, guarantees regarding data encryption or regarding the third party's obligation to notify data subjects if law enforcement authorities wish to access data.

storage period

Unless expressly stated in this privacy policy, the data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no statutory retention periods that prevent deletion. If the data is not deleted because it is required for other legally permissible purposes, its processing will be restricted, i.e., the data will be blocked and not processed for other purposes. This applies, for example, to data that we are required to retain for commercial or tax law reasons.

Rights of those affected

Data subjects have the following rights vis-à-vis us with regard to the personal data concerning them:

  • Right to information,
  • Right to rectification or deletion,
  • Right to restriction of processing,
  • Right to object to processing,
  • Right to data portability,
  • Right to revoke consent given at any time.

Data subjects also have the right to lodge a complaint with a data protection supervisory authority about the processing of their personal data. Contact details for the data protection supervisory authorities are available at https://www.bfdi.bund.de/DE/Service/Anschriften/Laender/Laender-node.html.

Obligation to provide data

Within the scope of a business relationship or other relationship, customers, interested parties, or third parties must only provide us with the personal data that is necessary for establishing, conducting, and terminating the business relationship or other relationship, or that we are legally obligated to collect. Without this data, we will generally have to refuse to conclude a contract or provide a service, or we will no longer be able to fulfill an existing contract or other relationship.

Mandatory information is marked as such.

No automatic decision-making in individual cases

As a general rule, we do not use fully automated decision-making pursuant to Article 22 GDPR to establish and conduct a business or other relationship. Should we use these procedures in individual cases, we will inform you separately if required by law.

contact

When you contact us, e.g., by email or telephone, the data you provide (e.g., names and email addresses) will be stored by us to answer your questions. The legal basis for this processing is our legitimate interest (Art. 6 (1) (f) GDPR) in answering inquiries addressed to us. We delete the data collected in this context once storage is no longer required, or restrict processing if statutory retention periods apply.

competitions

We occasionally offer competitions via our website or through other means. We process the data requested in these competitions to determine and notify the winners. We then delete the data. We may also offer competitions only to existing customers. In this case, we only process the name to determine the winners and the contact details to notify the winners. It is our legitimate interest to offer competitions to acquire customers or to interact with our existing customers. The legal basis for data processing is Art. 6 (1) (f) GDPR.

customer surveys

From time to time, we conduct customer surveys to better understand our customers and their needs. We collect the requested data in each case. It is our legitimate interest to get to know our customers and their needs better, so the legal basis for the associated data processing is Art. 6 (1) (f) GDPR. We delete the data once the survey results have been evaluated.

Newsletter

We reserve the right to inform customers who have already used our services or purchased goods from us about our offers from time to time by email or other means, unless they have objected. The legal basis for this data processing is Art. 6 (1) (f) GDPR. Our legitimate interest lies in direct advertising (Recital 47 GDPR). Customers can object to the use of their email address for advertising purposes at any time at no additional cost, for example, via the link at the end of each email or by emailing us at the email address stated above.

Interested parties have the option of subscribing to a free newsletter. We process the data provided during registration solely for sending the newsletter. Registration takes place by selecting the corresponding box on our website, by checking the corresponding box in a paper document, or by another clear action, whereby interested parties declare their consent to the processing of their data. The legal basis is Art. 6 (1) (a) GDPR. Consent can be revoked at any time, e.g., by clicking the corresponding link in the newsletter or by sending a note to the email address provided above. The processing of data up to the point of revocation remains lawful, even in the event of revocation.

Based on the consent of the recipients (Art. 6 para. 1 sentence 1 lit. a GDPR), we also measure the open and click rates of our newsletters to understand which content is relevant to our recipients.

We send newsletters using the Omnisend tool from the provider UAB Omnisend, Verkių g. 25C-1, LT-08223 Vilnius, Lithuania. The provider processes content, usage, meta/communication data, and contact data in the EU. Further information is available in the provider's privacy policy at https://www.omnisend.com/privacy/.

Data processing on our website

Note for website visitors from Germany

Our website stores information on the end device of website visitors (e.g., cookies) or accesses information already stored on the end device (e.g., IP addresses). The details of this information can be found in the following sections.

This storage and access is based on the following provisions:

  • To the extent that this storage or access is absolutely necessary for us to provide the service expressly requested by website visitors on our website or to ensure the IT security of our website, it is carried out on the basis of Section 25(2)(2) TDDDG.
  • Furthermore, this storage or access is based on the consent of website visitors (Section 25(1) TDDDG).

The subsequent data processing takes place in accordance with the following sections and on the basis of the provisions of the GDPR.

Informational use of the website

When using the website for informational purposes, i.e. when site visitors do not transmit information to us separately, we collect the personal data that the browser transmits to our server in order to ensure the stability and security of our website. This is our legitimate interest, so the legal basis is Art. 6(1)(f) GDPR.

This data is:

  • IP address
  • Date and time of the request
  • Time zone difference to Greenwich Mean Time (GMT)
  • Content of the request (specific page)
  • Access status/HTTP status code
  • Amount of data transferred
  • Website from which the request comes
  • Browser
  • Operating system and its interface
  • Language and version of the browser software

This data is also stored in log files. It is deleted when its storage is no longer required, at the latest after 14 days.

Web hosting and website provision

Our website is provided via Firebase Hosting. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes personal data transmitted via the website, in particular usage data and meta/communication data such as IP addresses, in the EU and, where applicable, in the USA.

It is our legitimate interest to provide a secure and efficient website, so the legal basis for the data processing described is Art. 6(1)(f) GDPR. Further information can be found in the provider's privacy policy at https://firebase.google.com/support/privacy.

Contact form

When you contact us via the contact form on our website, we store the data requested there and the content of the message. The legal basis for processing is our legitimate interest in responding to inquiries addressed to us. The legal basis for processing is therefore Art. 6 (1) (f) GDPR. We delete the data collected in this context once storage is no longer necessary, or restrict processing if there are legal retention obligations.

Technically necessary cookies

Our website uses cookies. Cookies are small text files that are stored in the web browser on the end device of a website visitor. Cookies help to make the website more user-friendly, effective, and secure. Insofar as these cookies are necessary for the operation of our website or its functions (hereinafter "technically necessary cookies"), the legal basis for the associated data processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in providing customers and other site visitors with a functional website. We use technically necessary cookies for the following specific purposes:

  • Cookies that accept language settings
  • Cookies that are necessary for the secure technical operation of the website

third-party provider

 

Usercentrics

We use Usercentrics to manage consent. The provider is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich. The provider processes meta/communication data (e.g., device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in easily managing website visitors' consent to cookies.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information can be found in the provider's privacy policy at https://usercentrics.com/privacy-policy/.

Cookiebot

We use Cookiebot to manage consent. The provider is Usercentrics A/S, Havnegade 39, DK-1058, Copenhagen. The provider processes meta/communication data (e.g., device information, IP addresses) in the EU.

The legal basis for processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in easily managing website visitors' consent to cookies.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information can be found in the provider's privacy policy at https://www.cookiebot.com/de/privacy-policy/.

Google Analytics

We use Google Analytics for analysis. The provider is Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. The provider processes usage data (e.g., visited web pages, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. Revocation does not affect the lawfulness of processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

The data will be deleted once the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

Google Tag Manager

We use Google Tag Manager for advertising and analysis. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

YouTube videos

We use YouTube videos for videos on the website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes meta/communication data (e.g., device information, IP addresses), usage data (e.g., websites visited, interest in content, access times) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on consent.

Further information can be found in the provider’s privacy policy at https://policies.google.com/privacy.

Google Marketing Platform

We use Google Marketing Platform for advertising and analysis. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

Google Maps

We use Google Maps for maps on our website. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Dublin, Ireland. The provider processes usage data (e.g., visited web pages, interest in content, access times), meta/communication data (e.g., device information, IP addresses), and location data in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

Microsoft Advertising (Bing Ads)

We use Microsoft Advertising (Bing Ads) for conversion tracking and analysis. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

The data will be deleted when the purpose for which it was collected no longer applies and there is no obligation to retain it. Further information can be found in the provider's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Google Ads

We use Google Ads for advertising. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The provider processes usage data (e.g., websites visited, interest in content, access times), meta/communication data (e.g., device information, IP addresses) in the USA.
The legal basis for processing is Art. 6 (1) (a) GDPR. Processing is based on consent. Data subjects can revoke their consent at any time by contacting us, e.g., using the contact details provided in our privacy policy. The revocation does not affect the lawfulness of the processing until revocation.

The transfer of personal data to a country outside the EEA is based on the adequacy decision. The security of the data transferred to the third country (i.e., a country outside the EEA) is guaranteed because the EU Commission has decided, within the framework of an adequacy decision pursuant to Art. 45 (3) GDPR, that the third country offers an adequate level of protection.

We delete the data when the purpose for which it was collected no longer applies. Further information is available in the provider's privacy policy at https://business.safety.google/privacy/.

heyData

We have integrated a data protection seal on our website. The provider is heyData GmbH, Schützenstraße 5, 10117 Berlin, Germany. The provider processes meta/communication data (e.g., IP addresses) in the EU.

The legal basis for processing is Art. 6 (1) (f) GDPR. We have a legitimate interest in providing website visitors with confirmation of our data protection compliance. At the same time, the provider has a legitimate interest in ensuring that only customers with existing contracts use its seals, which is why a mere image copy of the certificate is not a viable alternative to confirmation.

The data is masked after collection to ensure that it is no longer personally identifiable. Further information can be found in the provider's privacy policy at https://heydata.eu/datenschutzerklaerung.

Changes to this privacy policy

We reserve the right to change this privacy policy with future effect. An updated version will always be available here.

Questions and comments

If you have any questions or comments regarding this privacy policy, please contact us using the contact details provided above.